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Door-Stop has been announced winner of the Best Use of Direct Marketing category in the much coveted Built Environment Marketing Awards, previously known as the Construction Marketing Awards.
The judges were impressed with 18% of the overall market coming to Door-Stop within 18 months of launch. The fact our campaign helped us win our 1000th customer in just 133 days, and of the 1650 customers we had at the time of writing the entry, 1300 had registered on Door Vault (the customer section of our website) also supported our entry.
The composite door sector is growing quickly - it's a massive opportunity for installers. Door-Stop was established because we identified that opportunity to make a great product accessible, where historically it had been anything but. Our direct marketing campaign was our vehicle to demonstrate to the market our proposition and show them how to benefit from the this.
Our customers can also benefit from our direct marketing expertise with professionally designed personalised door drops to leave at neighbouring properties to an installation to help boost their sales.
In addition to the Best Use of Direct Marketing, Door-Stop was also shortlisted in for Best Website and Best Launch.
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